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About

Well, hey there!  I’m Jenny Nemlekar, and I own/operate/live/breathe Jenny N. full-time, where I design and hand make every single bag, one at a time (or in very small batches), in my home studio in Dallas, Texas.   I am also the photographer, model, saleswoman, customer service rep, and graphic designer for my little business.
Jenny N. is truly my labor of love.  Amidst this mass-produced world, Jenny N. is where I focus on quality over quantity -- I provide exceptional customer-centric service, and thoughtfully designed and constructed products.
When I first started Jenny N., I envisioned building lasting relationships with my customers as I constructed their bags one-by-one Now after 8 years, I'm proud to say I am still a one-woman operation, and I still offer the same individualized attention to each one of my customers.  Talk about small business!  Bonus: my construction quality continues to improve after years of sewing over 3,500 bag orders! :)
My partner and husband, Shay is the strategic and operations arm of my business.  He helps me make tough business decisions, and is my constant source of pep-talks when I'm feeling overwhelmed.  He also models mens bags for my shop if I nag him enough. :)
I operate out of a spare bedroom studio while our goofy pug, Hubert keeps me company while I work.  Honestly, he sleeps all day and snores very loudly, but it's better than nothing!
I started making tote bags (something I learned from my mom when I was six) in my college dorm room while procrastinating on studying for an Engineering Physiology exam.  It soon became an addiction.  Ironically, earning a bachelors of science in biomedical engineering solidified what I really wanted to do: be my own boss.  I figured owning a business would give me the opportunity to do what inspired me, while creating the flexibility to work my own hours and move anywhere around the world.  What I didn’t realize at the time was that owning a business is a 24/7 commitment and that industrial sewing machines and leather hides are really heavy to move, but that’s beside the point.
I am an artist by nature and an engineer by discipline, so my business is the fusion of my personal artistic aesthetic and the engineering principles I adopted throughout my education.  I create my bags using premium upholstery leathers and durable canvases, and construct each piece in my classic aesthetic, ensuring high quality and utility while minimizing waste and scraps.
Simplicity and versatility are defining characteristics of my design aesthetic; my designs are created genuine cowskin leather, fully-lined with water-resistant canvas and assembled simply with thread and metal hardware and can be worn in various ways, including cross body.  My bags are free of chemical-laden glues and adhesives.
I design my bags by sketching out the final silhouette in a notebook, then reverse-engineering the design to create a template.  I cut a whole leather hide into a stack of geometric shapes that culminate into a design when sewn, lined, and riveted.  Once a bag is ready, I take a brief moment to feel like a proud mom before giving it a final hug goodbye, and then package it with a hand-written note to be shipped away to a loving new home.

Meet Us



Jenny Nemlekar
Designer, Manufacturer, Graphic Designer, Model, Photographer


Shay Nemlekar
Operations, Strategy, Model, Photographer (occasional)
I design and hand make every single bag you see here in my shop --over 3,500 bags and counting!

I earned my bachelor of science in Biomedical Engineering from The University of Texas at Austin in May 2009, then went full-time into bag making immediately.

Turns out I love fashion accessories more than medical devices (because of the faster turnaround times from conception to production, if you're wondering).

When I'm not working in my studio, you can find me experimenting in the kitchen, or hanging out with my furry sidekick pug, Hubert (and posting photos on Instagram).

See what I'm up to on my Facebook page! :)
Shay is my husband, tough business decision-maker, source of sanity, operations and strategy guy, and male model (after some nagging).

He earned his MBA from Carnegie Mellon University's Tepper School of Business with University Honors, so he's a constant source of (unsolicited, but very valuable) business advice.

He also has a bachelor of science in Electrical Engineering from Georgia Institute of Technology, so when we're not talking business, we're solving problems.  Seriously, we're nerds.

When he's not trying to minimize my leather hoarding, you can find him playing tennis, drumming, or mixing fancy cocktails (while I post photos on Instagram).